Rihanna Is Named Nivea’s New Spokeswoman

RiRi was recently named the new spokeswoman for Nivea’s new campaign to celebrate their 100th anniversary. Nivea is also the main sponsor for Rihanna’s new tour. The tour, along with the 100 Years Skincare for Life campaign will begin in May.

NIVEA board member, Markus Pinger said, “Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us…”

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