Yesterday Mattel introduced the world to its new line of african american barbie dolls, the “So In Style” or “SIS” line. Each doll has a more “authentic” look, fuller lips, a wider nose, more distinctive cheek bones and curlier hair. The line features Grace, Trichelle, Kara, and their little sisters, all best friends from different parts of the US. Each doll comes with their own style, personality, and personal story. The “SIS” line was developed and inspired be Stacey McBride-Irby, an african american mother of two and Barbie designer of 12 years. “I believe that a happy inspired childhood creates happy, inspired, powerful women,” said McBride-Irby. “I want my new So In Style dolls to not only be an authentic representation of my community and culture, but to also encourage girls to be inspired and dream big.”
Click here to find out more about the “So In Style” Barbie line.
Meet the designer Stacey McBride-Irby after the jump